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Education & Work Experience

You've found the secret portal to more About Nancy M. Picard, Ph.D., Founder & CEO of MemoryBeach Company


How long has Nancy been thinking about MemoryBeach? 


Since 1998, as she worked through her, "Aging and Adult Development" concentration at the University of Wisconsin-Madison. Nancy has been a business consultant, management psychologist, therapist, and has completed cognitive assessments for people from the ages of 4 to 94. Her undergraduate degree is in English and Public Relations/Journalism, followed by her Ph.D. in counseling psychology. She has been more active in developing her business plan and intellectual property for the company since 2014, when it was founded.


Are there different types of Ph.D.s? 


Yes, there are many different types of psychology to study. In Counseling, you begin with peoples' careers, hopes, dreams and wishes, and learn about helping people through adjustments in their lives. Nancy took a slightly different approach, and initially went a bit deeper into areas of cognitive testing and assessment, to explore issues involving the biology of decision-making. Her life's work has been to  enrich the competitive positions of non-profit and profit-oriented global businesses, as well as strengthen peoples' beliefs in the abilities they possess and can grow.  


What was her dissertation topic? 


The Construction of Self as Caring: Personal Care Workers in Home Care With Elderly Clients


What's her formal education? 


4 years undergrad (English/emphasizing Psychoanalytic Discourse and Deconstruction, Public Relations dual major), Grad School (2 years MS degree Counseling Psychology), Ph.D. (4 years), Pre-Doctoral Training (1 year), Post-Doctoral Training (VA, Child Guidance Clinic, RHR International) 2 years. She attended high school both abroad (at a Department of Defense School in Naples, Italy), and in Pennsylvania, and some of her elementary schooling in Hawaii. As a studient of the world, she's served in the US Peace Corps (RPCV Hungary 90-92), and she's hitchhiked and taken trains throughout Europe. She has competed as a amateur athlete in several different types of endurance and triathlon races, coached by a worldclass marathoner and triathlete, where she (never fails) consistently comes in pretty much right in the middle of the pack.  


What has she been doing since 2000? 


Nancy put herself through undergraduate and graduate school as an education and business consultant. She has worked all types of related communication jobs, as a graphic designer, writer, public relations consultant, marketing consultant, and database/software and educational consultant to the US government in several roles... to an educational consultant to the State of Wisconsin's long-term care program up until she received her degree.


She had pre-doctoral training at an in patient-geriatric facility in Madison, Wisconsin, and post-doctoral training through Veteran's Affairs Healthcare System in Northampton, Massachusetts.


During her pre- and post-doctoral additional training and support of children and their families in a Medicaid clinic, she also freelanced for the VA in the areas of veteran's rehabilitation through work programs as well as hospital re-accreditation.


In 2001, she moved to Chicago, looking for work as a clinician. Unlucky in landing a clinical position, she took what she thought would be a temporary position in a management consulting firm. The transition to management consulting drew on her business consulting experience, and she worked for a decade with top teams, CEOs, boards and high potential executives across the US, Europe and Asia.


Nancy was eventually assigned to lead research and development at her management consulting firm. Nancy has consulted to more than 40 organizations in health care, real estate, human services, manufacturing, energy, insurance, government, consumer products (personal care, pet food, retail electronics), legal services, and membership organizations. She established her own firm in 2011.


What's management consulting? 


Using tools, methods, processes, and experience across many different organizations, management psychologists use behavioral science and insights into people to help senior leaders work with others more effectively. This work often accelerates a business or non-profit's success as individuals and teams thoughtfully align against common goals, both personal and professional. Management consulting by psychologists is a blend of behavioral science, management knowledge, and awareness of how publicly-listed (think stock) and private (think family-owned and operated) organizations work, as well as government entities, and other forms of organizational life. 


Nancy has worked with Fortune 100 to Fortune 500 companies and their leaders, as well as pro bono for a variety organizations in food and disaster relief and human rights. She has also worked with private equity firms, hedge funds, and other organizations and their executives in mergers, sales, and other activities.


What else is important to know? 


Nancy comes from a long line of craftsman and artists. Her parents designed and built their own homes (3). She put herself through undergraduate school as a writer and graphic artist, and was an early user of Apple Macs. As a graduate student, she designed and coded all of her department web pages, and also consulted and produced several videos for the State of Wisconsin as a consultant. She is the principal designer of the MemoryBeach site, and the Guide games. She also designs and codes the Amazon Alexa scripts associated with MemoryBeach.


By combining psychology, art, science, coding, and design, Nancy hopes to bridge the interface between “typical” methods of helping cue people to remember and retain imporant information for themselves and for those for whom they are providing care.